NORWEGIANS ARE FOODIES

NORWEGIANS ARE FOODIES


Norwegian to host international twitter #FoodieChats live from brand new test kitchen to showcase Norwegian Breakaway menu items
MIAMI – October 22, 2012 – Tonight, Norwegian Cruise Line will cook up some of its incredible culinary creations for an exclusive group of influential social media foodies as host of the weekly international #FoodieChats Twitter chat live from the company’s brand new, state-of-the-art test kitchen at its Miami headquarters.
The #FoodieChats Twitter chat takes place every Monday at 8pm EST and is extremely successful in generating buzz and creating conversations around the very popular topic of food. Since its inception in 2011, #FoodieChats has generated a world-wide following and averages 20 million weekly impressions, has over 2 million followers and involves over 500 contributors every week - from tweeters in every major city in the United States and internationally in countries such as Australia, Belize, Canada, Dominican Republic, France, Spain and more. Every Monday, creator Steve Green hosts the Twitter “chat” using the hashtag #FoodieChats asking the community 10 questions centered on that week's food-related theme. Participants respond to the questions via Twitter, sharing photos and personal experiences related to each question.
Tonight’s #FoodieChats theme is #NorwegianBreakaway and the conversation topics will be a celebration of the incredible food found on board Norwegian’s newest ship, launching in April 2013. To experience the flavors of Norwegian Breakaway first-hand, a select group of South Florida foodies received an exclusive invitation to eat and tweet live from a brand new test kitchen located in the Norwegian’s corporate offices in Miami, Florida. The line’s talented culinary team will be specially preparing and serving them some of the ship’s exciting new menu items.
The new test kitchen is the culinary hub of Norwegian Cruise Line from where Executive Chef Lars Kristiansen, Chef Colin Hudson and Chef Eric Bilodeau concept, create, test and taste all of Norwegian’s fleet-wide menu items. Currently, the team is hard at work cultivating innovative and delicious menu items for the line’s newest ship, Norwegian Breakaway which will homeport in New York City year-round starting in May 2013. Participating in #FoodieChats gives the team and Norwegian an opportunity to share Norwegian Breakaway menu concepts with the discerning palates of South Florida’s top foodies while spreading the word about Norwegian’s attention to culinary detail to a wide audience through social media.
Norwegian encourages all fans and followers to participate and follow along with the live chat tonight starting at 8pm EST on Twitter and view photos of the event on Instagram at hashtag #FoodieChats.
For more information, contact Triton Cape Sea Travel on 021 4439030 or info.nclsa@galileosa.co.za