NORWEGIAN BREAKAWAY GETS A NEW BOSS

NORWEGIAN BREAKAWAY GETS A NEW BOSS




Buddy Valastro, Star of TLC’s “Cake Boss,” to Open Carlo’s Bake Shop on New York’s Ship



MIAMI – January 15, 2013 – Norwegian Cruise Line announced today that Master Baker Buddy Valastro, star of the popular TLC television series “Cake Boss” and “Next Great Baker,” will open an extension of his family business, Carlo’s Bake Shop, on the new Norwegian Breakaway, coming to New York City in May 2013.



Featuring all of the delicious treats and confections that the original bakery is known for, Carlo’s Bake Shop on Norwegian Breakaway will also give guests the opportunity to pre-order custom specialty cakes for celebrations such as birthdays and anniversaries. For a challenging and fun experience, Carlo’s will offer cupcake decorating classes, where guests can learn some of Valastro’s tricks of the trade.



“The New York area is known for its outstanding bakeries,” said Kevin Sheehan, Norwegian Cruise Line’s chief executive officer. “As with all features of this new incredible ship, we wanted to bring not just a taste of the region to our guests, but the very best out there. Buddy is known as the ultimate baker, so we knew he was the best choice for our new bakery on Norwegian Breakaway. We are thrilled to welcome Buddy to the Norwegian family.”



“Spending time with family is one of the most important things. A cruise is a wonderful opportunity for a family to relax and have fun together and that is one of the reasons why I wanted to bring Carlo’s aboard this fantastic cruise ship,” said Buddy Valastro. “I am thrilled to begin this partnership with Norwegian Cruise Line and open Carlo’s Bake Shop on Norwegian Breakaway, the ultimate ship for families.”

Carlo’s Bake Shop will be located on Deck 8 in the former Cakestand location.



Featured menu items will include freshly baked cookies, cakes and pies, such as Buddy’s famous Oreo, Dark Chocolate Mousse and Purple Groovy Fondant cakes; Italian butter cookies; biscottis; and an assortment of cupcakes. Luscious chocolate and vanilla cannolis, cream-filled lobster tails, and individual treats such as strawberry cheesecake, chocolate truffle and tiramisu round out the menu. The delectable goodies will be available for purchase à la carte.



About Buddy

Buddy Valastro is an accomplished fourth generation baker born into the business owned and operated by his parents since 1910. He grew up in Hoboken, New Jersey in an old-fashioned Italian family. He showed a flair for cake decorating at an early age.



For Valastro, 35, mixing eggs, sugar, butter and flour means a lot more than “making a cake.” As a fourth generation baker, it’s a constant source of pleasure, pride and creativity. Creating amazing cakes connects Buddy with the memory of his father Buddy Sr. and his extended Italian family history. His talent and passion for the family business, Carlo’s Bakery, has earned the straight-talking cake expert the moniker, and TLC TV show, Cake Boss.



In December 2010, TLC premiered the spin-off series, Cake Boss: Next Great Baker, now in its third season, where Buddy challenged bakers from around the country to compete for a chance to work alongside the Valastro family at Carlo’s. Proven he’s a master when it comes to sweets, in Buddy’s third TLC show, Kitchen Boss, he welcomes viewers into his kitchen to demonstrate he’s just as skilled at savory items, preparing his family favorite Italian recipes.



Norwegian Breakaway

Designed as New York’s ship, Norwegian Breakaway will bring the best of NYC to sea when she arrives to her year-round homeport in early May 2013, offering the high-caliber dining and entertainment options that New York is known for worldwide. To date, the company has revealed the ship’s groundbreaking design, including an open-air boardwalk, The Waterfront, and 678 Ocean Place; a wide range of indoor and outdoor venues on three dynamic decks that will create a whole new complex at sea that enhances guests’ connection with the ocean. Norwegian Breakaway’s entertainment will include three Broadway shows: five-time Tony nominated ROCK OF AGES; the dance sensation BURN THE FLOOR; and CIRQUE DREAMS & DINNER JUNGLE FANTASY. The famed comedy troupe The Second City, Howl at the Moon dueling pianos, and New York’s own Slam Allen will perform on the vessel. Norwegian Breakaway will also feature an exciting fireworks show on every cruise that will dazzle guests on the second to last night at sea each week, and will be the grand finale of a decadent 1980s-themed deck party.



Celebrity Chef and Food Network star Geoffrey Zakarian will also debut his first restaurant at sea on Norwegian Breakaway: Ocean Blue by Geoffrey Zakarian. The ship will feature a total of 28 dining options on board and an Ice Bar, which will be kept at 17 degrees Fahrenheit and feature New York City-inspired specialty cocktails, as well as ice sculptures of the Brooklyn Bridge, Statue of Liberty and the Chrysler Building to pay homage to New York City.



The top decks of Norwegian Breakaway will feature the first Aqua Park at sea with five full-size water slides, including twin Free Fall slides, the first ever at sea, and a three-story sports complex that includes the largest ropes course at sea, a nine-hole miniature golf course, basketball court, rock climbing wall and more.



The ship will also feature a rich mix of stateroom options including The Haven by Norwegian, comprised of 42 Suites at the top of the ship and 18 additional Suites located throughout the ship; the innovative Studios, designed and priced for solo travelers; the re-introduction of Oceanview staterooms, Balcony and Mini-Suites; along with Spa Balcony, Mini- Suites and Suites in close proximity to the spa.



About Norwegian Cruise Line

Norwegian Cruise Line is the innovator in cruise travel with a 46-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which revolutionized the industry by giving guests more freedom and flexibility. Today, Norwegian invites guests to “Cruise Like a Norwegian” on one of 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea. Recently, the line was named “Europe’s Leading Cruise Line” by the World Travel Awards for the fifth consecutive year.



Norwegian Cruise Line’s largest and most innovative Freestyle Cruising ship, Norwegian Epic, debuted in June 2010 and has been named “Best Overall Cruise Ship” by the readers of Travel Weekly two years in a row and “Best Ship for Sea Days” by Cruise Critic. Norwegian Cruise Line is the official cruise line of Blue Man Group, appearing for the first time at sea on Norwegian Epic, as well as the official cruise line of Legends in Concert, The Second City®, Howl at the Moon Dueling Pianos, and Nickelodeon, the number-one entertainment brand for kids. Cirque Dreams™ & Dinner is also featured on board Norwegian Epic as the first show of its kind at sea under a big top.



The Company has two 4,000-passenger vessels, Norwegian Breakaway and Norwegian Getaway, under construction for delivery in April 2013 and January 2014, along with one larger “Breakaway Plus” vessel for delivery in fall 2015. Known as New York’s ship, Norwegian Breakaway will be the largest vessel to homeport year-round in the city, sailing to Bermuda for the summer beginning May 12, 2013. Norwegian Breakaway’s features include hull art by legendary artist Peter Max, seafood restaurant Ocean Blue by famed New York chef Geoffrey Zakarian, and fitness classes and a retrospective display from the ship’s iconic godmothers, the Rockettes®. The entertainment lineup includes three Broadway shows: Rock of Ages, Burn the Floor and Cirque Dreams™ & Dinner: Jungle Fantasy. Norwegian Getaway, the largest ship to homeport year-round in Miami, will sail Eastern Caribbean voyages beginning in February 2014. Sailings for both vessels are now on sale.



# # #

CONTACT: Triton Cape Sea Travel

021 4439030 or email info.nclsa@galileosa.co.za