NORWEGIANS GET FIT WITH GLOBAL PHENOMENON ZUMBA® FITNESS

NORWEGIANS GET FIT WITH GLOBAL PHENOMENON ZUMBA® FITNESS






The Largest Dance-Fitness Program in the World Brings the Fitness-Party to the Norwegian fleet



MIAMI – January 23, 2013 – Vacationers who wish to get in shape while still having a blast this year are in for a treat, as Norwegian Cruise Line will introduce the popular international-inspired dance-fitness program Zumba Fitness to its ships beginning this spring. Norwegian will offer a variety of energetic Zumba® classes on every cruise, led by licensed Zumba® instructors who are part of the Zumba Instructor Network (ZIN™).



Encouraging guests to “ditch the workout and join the party,” the Zumba program is contagious, combining high-energy dance music including hip-hop, salsa, African beats and Reggaton with fun, global-inspired dance moves to create an irresistible calorie-burning bash.



“We are excited to bring Zumba Fitness onboard our ships and offer guests not just a new way to work out, but an exhilarating and easy-to-follow dance fitness-party,” said Kevin Sheehan, Norwegian Cruise Line CEO.



With 14 million followers across the globe in more than 150 countries, Zumba is an international movement, turning the dreaded “work out” into a fun-filled celebration known as “exercise in disguise,” where participants can burn up to 1,000 calories. Norwegian Cruise Line will offer a selection of the most popular Zumba classes at no charge, beginning this spring in a phased roll out to its ships.





About Zumba Fitness, LLC

Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 150 countries.



In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core), and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.



About Norwegian Cruise Line

Norwegian Cruise Line is the innovator in cruise travel with a 46-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which revolutionized the industry by giving guests more freedom and flexibility. Today, Norwegian invites guests to “Cruise Like a Norwegian” on one of 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea. Recently, the line was named “Europe’s Leading Cruise Line” by the World Travel Awards for the fifth consecutive year.



Norwegian Cruise Line’s largest and most innovative Freestyle Cruising ship, Norwegian Epic, debuted in June 2010 and has been named “Best Overall Cruise Ship” by the readers of Travel Weekly two years in a row and “Best Ship for Sea Days” by Cruise Critic. Norwegian Cruise Line is the official cruise line of Blue Man Group, appearing for the first time at sea on Norwegian Epic, as well as the official cruise line of Legends in Concert, The Second City®, Howl at the Moon Dueling Pianos, and Nickelodeon, the number-one entertainment brand for kids. Cirque Dreams™ & Dinner is also featured on board Norwegian Epic as the first show of its kind at sea under a big top.



The Company has two 4,000-passenger vessels, Norwegian Breakaway and Norwegian Getaway, under construction for delivery in April 2013 and January 2014, along with one larger “Breakaway Plus” vessel for delivery in fall 2015. Known as New York’s ship, Norwegian Breakaway will be the largest vessel to homeport year-round in the city, sailing to Bermuda for the summer beginning May 12, 2013. Norwegian Breakaway’s features include hull art by legendary artist Peter Max, seafood restaurant Ocean Blue by famed New York chef Geoffrey Zakarian, and fitness classes and a retrospective display from the ship’s iconic godmothers, the Rockettes®. The entertainment lineup includes three Broadway shows: Rock of Ages, Burn the Floor and Cirque Dreams™ & Dinner: Jungle Fantasy. Norwegian Getaway, the largest ship to homeport year-round in Miami, will sail Eastern Caribbean voyages beginning in February 2014. Sailings for both vessels are now on sale.



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