Norwegian Cruise Line Introduces Deal Or No Deal Interactive Show

MIAMI – March 1, 2012 -
Norwegian Cruise Line is introducing the hit game show “Deal or No Deal” to its fleet of Freestyle Cruising® ships. The line has partnered with TimePlay, a world leader in multi-player interactive technology and content, to bring this highly interactive and fun game show to the high seas. The popular show challenges contestants to play and deal for prizes in a high-energy contest of nerves, instincts and raw intuition. “Deal or No Deal” is currently offered twice per cruise on all Norwegian ships (except Pride of America).

Based on the successful television format that has aired in more than 50 countries, the on-board rendition uses content from the show and allows everyone in the audience to participate in real time to win prizes, playing along with the randomly selected contestant who has the chance to win cash. True to the television series, players will be confronted with sealed briefcases full of varying prize values. Without knowing the prize value inside, the contestant has to decide whether to keep the case until it’s unsealed at the end of the game. The pressure mounts in each round and after a pre-determined number of cases are opened, the participant is tempted by the mysterious “Banker" to accept an offer in exchange for what might be contained in the contestant's chosen briefcase in which they will have to decide whether to make a deal or exclaim, “No deal!”

For a chance to beat the banker and win exciting prizes, guests participate as a randomly selected contestant or play along as an audience member for $19.95 per person. Audience prizes range from a seven-day cruise to cash and on board prizes. Guests should consult the ship’s Freestyle Daily once onboard for exact times and locations.

Norwegian offers guests a wide variety of entertainment options on board its fleet of Freestyle Cruising ships from production shows and Nickelodeon family programming to the line’s signature White Hot Party and the first bowling alleys at sea. Guests can also take in acts like Blue Man Group, Cirque Dreams® & Dinner, Legends in Concert, The Second City and Howl at the Moon on board the line’s newest ship, Norwegian Epic.

About TimePlay Inc.
TimePlay Inc. is a world leader in the multi-player interactive industry. Through its patented social mobile platform, hundreds of people can participate in the same experience, in the same venue. The audience uses mobile phones, tablets or dedicated devices to interact with content on screens, peer to peer or venue to venue – parlaying huge existing audiences and infrastructure into a completely new social entertainment experience. TimePlay has offices in Los Angeles, London and Toronto. For more information, visit www.timeplay.com.

About Norwegian Cruise Line
Norwegian Cruise Line is the innovator in cruise travel with a 45-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility.
Today, Norwegian invites consumers to “Cruise Like a Norwegian” on one of its 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea. The Company has two 4,000-passenger vessels, Norwegian Breakaway and Norwegian Getaway, on order for delivery in April 2013 and April 2014.

Norwegian’s largest and most innovative Freestyle Cruising ship, Norwegian Epic, debuted in June 2010 and has been named “Best Overall Cruise Ship” by the readers of Travel Weekly. Norwegian Cruise Line is the official cruise line of Blue Man Group, appearing for the first time at sea on Norwegian Epic, as well as the official cruise line of Legends in Concert, Second City® Comedy Troupe, Howl at the Moon Dueling Pianos, Gibson Guitar, and Nickelodeon, the number-one entertainment brand for kids. Cirque Dreams™ & Dinner is also featured on board Norwegian Epic as the first show of its kind at sea under a big top.