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Wednesday, March 28, 2012

NORWEGIAN CRUISE LINE SELECTS NAMES FOR ITS NEW YOUTH AND TEEN PROGRAMS: SPLASH ACADEMY AND ENTOURAGE

Following the “Up2YOU” naming contest that received entries from thousands of cruisers, Norwegian Cruise Line has selected the names for its new Youth and Teen programs. Splash Academy is the new name for its enhanced Youth program and Entourage is the new moniker for its revitalized Teen program. Names were also selected for the four age groups in the Youth program: Guppies for ages up to 2; Turtles for ages 3 to 5; Seals for ages 6 to 9; and Dolphins for ages 10 to 12. The company announced its new enhanced youth and teen programs earlier this year that launched on Norwegian Gem in February and are currently being rolled out to all the ships in the Norwegian fleet.

The grand prize contest winners are Misty Horning of Princeton, Kentucky who first submitted Splash Academy and Lili Kabelitz of Sag Harbor, New York who first submitted Entourage. Each will receive a seven-day Caribbean cruise for a family of four. Those who submitted the winning names for the age groups will each receive a $100 American Express® gift card.

“We introduced our new Youth and Teen programs on Norwegian Gem to rave reviews from parents and kids alike,” said Kevin Sheehan, Norwegian Cruise Line’s chief executive officer. “The winning names capture the spirit and fun-filled nature of the new exciting programs that are designed to be educational and interactive.”

The enhanced curriculum focuses on team building and assisting in developing children’s interpersonal and confidence-building skills. With activities that are tailored specifically to each age group, the new youth and teen programs focus on creative and unique activities, along with more sporting events, through a partnership with King’s Foundation and Camps. A highlight of the program is a circus school in partnership with Hilario Productions Cirque du Jour, a New York-based company that specializes in teaching children real circus skills. The overall curriculum focuses on team building and assisting in developing children’s interpersonal and confidence-building skills.

Both Splash Academy and Entourage will feature a different theme every day. Whether it’s ocean-related, pirates, space cowboys, jungle fever or circus, every day will offer a new surprise that is tailored to the individual age groups with a variety of themed activities. Specific emphasis is being placed on sports through the partnership with The King’s Foundation and Camps, a United Kingdom-based organization that provides high quality sport and activity programs designed to make a positive impact on children. A large variety of sports activities and workshops are being offered including soccer skills; physical challenges; and icebreaker action games. For teens, bowling tournaments, soccer challenges and dodge ball under the stars are just a few of the active offerings. There is also a chance for the whole family to play along with a variety of sports including dodge ball, sports court fun, tug-of-war and King’s Camps’ family challenges.

Creative arts also play a big role in the program. With a focus on theater and the arts, young cruisers will have the chance to participate in puppet shows, mini improvisational acting classes and the ability to act out their favorite spy or survivor in themed activities such as Superspy Mission Impossible and Desert Island Adventures.

Through the partnership with Hilario Productions Cirque du Jour, Norwegian is offering circus workshops for the whole family teaching a variety of skills such as balancing feathers, juggling, plate spinning and even stilt walking. Classes will take place within the youth program and there is also a family circus school performed in a circus ring, hosted by a ringmaster. Hilario Productions Cirque du Jour was established by a team of performers from the famed Ringling Brothers, so kids and parents can learn from some of the best circus entertainers.

Additional offerings for families to participate in together include cupcake decorating; pizza making; a variety of family game shows; family charades; Family Deck Party; and a special Family White Hot Party.

Splash Academy also offers activities for cruisers under three and their parents who can enjoy sensory play classes which include baby art featuring “Wee Can Too” organic art products. There are also fun events such as parent and baby “Rhyme Time” where a storyteller recites popular nursery rhymes featuring puppets or “Motion in the Ocean,” a parent and baby mini workout.

Norwegian’s youth counselors have a degree or relevant in child care or sports education. The company has recruited staff with leadership qualities and those who can serve as positive role models. The counselors will continue to use cute, catchy nicknames which the children enjoy.
Splash Academy and Entourage are currently available on Norwegian Gem and are rolling out to all of Norwegian’s ships. Launch dates are as follows: Norwegian Jewel on April 21; Norwegian Star on May 6; Norwegian Dawn on May 25; Norwegian Epic on May 27; Norwegian Pearl on June 17; Norwegian Jade on June 30; Norwegian Sky on July 16; Norwegian Sun on July 24; Norwegian Spirit on August 14 and Pride of America on August 25. Norwegian Breakaway launching in April 2013 will also feature the new youth and teen programs.

About Norwegian Cruise Line
Norwegian Cruise Line is the innovator in cruise travel with a 45-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility.

Today, Norwegian invites consumers to “Cruise Like a Norwegian” on one of its 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea. The Company has two 4,000-passenger vessels, Norwegian Breakaway and Norwegian Getaway, on order for delivery in April 2013 and April 2014.

Norwegian’s largest and most innovative Freestyle Cruising ship, Norwegian Epic, debuted in June 2010 and has been named “Best Overall Cruise Ship” by the readers of Travel Weekly. Norwegian Cruise Line is the official cruise line of Blue Man Group, appearing for the first time at sea on Norwegian Epic, as well as the official cruise line of Legends in Concert, Second City® Comedy Troupe, Howl at the Moon Dueling Pianos, Gibson Guitar, and Nickelodeon, the number-one entertainment brand for kids. Cirque Dreams™ & Dinner is also featured on board Norwegian Epic as the first show of its kind at sea under a big top.

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