“NORWEGIAN ICONCIERGE” SMART PHONE APPLICATION

“NORWEGIAN ICONCIERGE” SMART PHONE APPLICATION
TO CONNECT GUESTS ON NORWEGIAN EPIC
Company continues history of innovation with first smart phone application
that enables guests to talk and text with fellow cruisers

MIAMI – March 12, 2012 - Norwegian Cruise Line, in partnership with Allin Interactive, is launching a revolutionary smart phone application which will allow iPhone, iPad, Android and Windows7 users to interact with Norwegian Epic’s on board guest information and service systems during their cruise. The application will also give guests the ability to communicate with other smart phone users via voice and text message on the same sailing.
Guests who download the free application will be able to conveniently interact with Norwegian Epic’s systems from anywhere on board using their smart phone to make shore excursion and dining reservations, gather information about on board services and review their folio activity all from the palm of their hand. In addition, Norwegian iConcierge will be the industry’s first mobile application that allows guests to easily find and communicate with fellow cruisers. Guests who have the application installed on their SIP capable smart phones will be able to make and send unlimited calls and messages to each other while on board, at an introductory rate of $7.95 for the entire sailing.
Norwegian iConcierge is a free download and will soon be available through Apple, Android and Windows7 smart phone application stores. Currently, the application is exclusively for guests sailing on board Norwegian Epic beginning March 24, 2012 but deployment to the remaining fleet is expected in the near future.
Enhancements to the application for near-term deployment also include ship-to-shore and shore-to-ship calling capabilities using advanced voice over IP technology. Currently, “off-ship” calls using the existing cellular networks can be costly, but soon, Norwegian iConcierge users will have the opportunity to make even these calls at much more affordable rates.
This latest innovation is in line with the company’s impressive history of technological innovations. In 1999, Norwegian was the first cruise line to offer Internet access at sea; in 2002, Norwegian was the first in the industry to provide remote wireless Internet access to guests fleet-wide and in 2006 Norwegian became the first cruise line to fully implement cell phone service fleet wide.
Norwegian Epic currently sails from Miami on seven-day cruises to Eastern Caribbean through April 7, 2012, calling on Philipsburg, St. Maarten; St. Thomas, U.S. Virgin Islands; and Nassau, Bahamas. On April 14, 2012, Norwegian Epic will embark on an 11-day transatlantic sailing to Europe; and from April 29, 2012 through October 14, 2012, the ship will sail a series of seven-day Western Mediterranean Cruises from Barcelona, Spain. Ports of call include Naples, Italy; Rome, Italy; Florence/Pisa, Italy, Nice, France; and Provence, France, some of Europe’s most spectacular destinations.

About Norwegian Cruise Line
Norwegian Cruise Line is the innovator in cruise travel with a 45-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility.
Today, Norwegian invites consumers to “Cruise Like a Norwegian” on one of its 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea. The Company has two 4,000-passenger vessels, Norwegian Breakaway and Norwegian Getaway, on order for delivery in April 2013 and April 2014.
Norwegian’s largest and most innovative Freestyle Cruising ship, Norwegian Epic, debuted in June 2010 and has been named “Best Overall Cruise Ship” by the readers of Travel Weekly. Norwegian Cruise Line is the official cruise line of Blue Man Group, appearing for the first time at sea on Norwegian Epic, as well as the official cruise line of Legends in Concert, Second City® Comedy Troupe, Howl at the Moon Dueling Pianos,
and Nickelodeon, the number-one entertainment brand for kids. Cirque Dreams™ & Dinner is also featured on board Norwegian Epic as the first show of its kind at sea under a big top.